Creativity and strategy with experience in design thinking and creativity.

A strong background in all things creative, I have always placed emphasis on creativity and innovation. I regard myself as an integrated creative and strategic art director with experience in both digital (UI/UX) and traditional (print) environments. My passion for improving user experience, hand’s‑on design skills combining aesthetics, strategy, research and creativity has allowed me to develop a diverse skill set that encompasses art direction, branding, advertising, and user interface/experience design. Alongside agency experience in both London and Sydney, Australia I have senior experience at boutique design agencies for a wide variety of sectors within both B2B and B2C environments. I’ve innovated for retail, fintech, automotive, charity, TV and media. Previous roles, include leading and mentoring creative teams, pushing creative standards, brand guardianship, building on client relationships, pitches and being the creative lead for specific accounts.