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BT Group – Phone Directory
UI and UX Design
BT wanted a business directory website to help people quickly and easily find businesses, anywhere in the UK and was keen to develop engaging features that encouraged multiple return visits to the site. They needed a concept that would energise the online business directory proposition, which also had room to grow and evolve in the future.
Key Skills: Resilience, design thinking, user research, information architecture, interaction design, new tools.