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The Contender – Venuelites (FOX8/FOXTEL)
Multichannel promotional - animated venuelites, posters, press ads, drink coasters
To create a promotion for the hit TV series, The Contender - Australia (FOXTEL/FOX8) to run multi-channel. A range of media used to communicate the new series of The Contender to hit Australian satellite TV.
The branding from the US version was shared and adapted for the Australian audience. Bus shelter posters, animated screens for digital venuelites installed in stores and as part of a national TV promotion, along with beer coasters and traditional advertising.
The creative won a Gold Promax Award - Best Integrated Campaign category.