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About Me

Commendations

A strong background in all things creative, I have always placed emphasis on creativity and innovation. I regard myself as an integrated creative and strategic art director with experience in both digital, UI/UX and traditional (print) environments. My passion for improving user experience, hand’s‑on design skills combining aesthetics, strategy, research and creativity has allowed me to develop a diverse skill set that encompasses art direction, branding, advertising, and user interface/experience design. Alongside agency experience in both London and Sydney, Australia I have senior experience at boutique design agencies for a wide variety of sectors within both B2B and B2C environments. I’ve innovated for retail, fintech, automotive, charity, TV and media. Previous roles, include leading and mentoring creative teams, pushing creative standards, brand guardianship, building on client relationships, pitches and being the creative lead for specific accounts.

 

As a senior creative, I have worked in roles including as Creative Director, Art Director and Senior Designer within digital and traditional agencies. I have a solid and varied work history including at leading agencies such as M&C Saatchi (LIDA) and JWT (RMG Connect) as well as freelancing in both London and Sydney, Australia.

 

More recently, I have founded and headed a creative agency that works alongside marketing teams, where I have won pitches, consulted and built and maintained relationships with clients including The London Clinic, Opus Nebula and Mazda clients. I have helped push and extend their reach though branding, advertising and creative design through traditional or digital media. My previous positions allowed me to creatively lead on major accounts such as FOXTEL, Volkswagen, Mini, Virgin Mobile and TGI Fridays.

  • Runner-up for the Australian Creative “MINI Creative Challenge”.

  • Gold at PromaxBDA for The Contender (FOX8 – Australia),
    Best Integrated Campaign Category.

Education

  • Certificate (Merit) in Figma, UI/UX Design Essentials (BYOL)

  • Completion of 1st Module of Certificate IV in Lean Management

  • B.A Degree: Visual Communication Design

  • Foundation Course: Art and Design

  • A Levels: Art and Design, Politics

  • A.S Levels: Art and Design, Theology

Software Skills

  • Figma

  • Adobe Suite: Photoshop, Illustrator, InDesign, Animate, Acrobat 
    and After Effects

  • Microsoft Word, Excel, Powerpoint

  • Working knowledge of html, Sketch

  • Monday.com

 

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Soft Skills

Creativity, versatility, digital and print experience (integrated), ideation and creation, user research and journey mapping, team management, mentoring, conceptual, pioneering, problem-solving, leadership experience, client-facing, strategic and a can-do-attitude.

Employment

Chimera Design
Founder/Creative Director

GEON
Creative Director

Dynamix
Art Director

1999-2008 Highlights

Mazda, Mitsubishi, Volvo, The London Clinic, Opus Nebula, NHS
 

Experience as Creative Director/Art Director working across multiple sectors, delivering design and marketing solutions for point of sale, events, advertising, online advertising. Initiating and building successful client relationships, managing the accounts, creative direction, design and copy writing for both print and digital projects.

Volkswagen, Sunbeam, Kmart Tyre & Auto, Chanel
 

Appointed as the Creative Lead for the design studio, mentoring designers and freelancers, directing photoshoots, art directing and writing headline copy, being heavily involved with prospect clients, pitches and working closely with new business managers, responsible for the overall creative output of the studio, initiating campaigns and strategies, drawing up concepts and rationale documents for client approval, learning and developing skills in project and account management.

FOXTEL, FOX8, Virgin Mobile
 

Lead Senior Art Director/Brand Guardian primarily on the FOXTEL account conceptualising and creating campaigns for store refreshes (posters, POS, and animation for TV) as well as direct mail campaigns and press ads; directing/managing projects and designers; art directing; in-house self-promotional items.

  • Freelance Art Director and Senior Designer in Sydney Australia, for companies including Brains Design and The Works for clients including Optus, Qantas and Microsoft.
     

  • Freelance Senior Designer at JWT (RMG Connect), London for Sky TV.
     

  • Freelance Senior Designer at M&C Saatchi (LIDA) London, UK for clients including Vodafone, Mini, British Airways and NatWest.
     

  • Freelance Integrated Designer at various design and advertising agencies in London, UK. Clients include HSBC, TGI Fridays, RWP Audio, Renault.
     

  • Senior Designer/Art Director at S2 Creative Solutions working with Fujifilm, Sony, ‘What Digital Camera’ Magazine.
     

  • Web Designer at Concept! (Part of JWT). Working with clients including Mercedes, John Brown Publishing and Lufthansa.

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