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The challenge was to create a teaser email and microsite in anticipation for a new range of MINIs. I looked at creating a bit of drama and intrigue though an email campaign as a strategy to drive people online to view the new with the new range of MINIs. Potential buyers and existing customers who were listed on the database would be emailed to be the first to see the new MINIs.

Project Type

UI Design, Branding, Ideation

MINI EDM and Microsite

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