Scott Properties is renowned for being a most trusted and respected strategic land promoter and builder in East Anglia. Chimera Design was approached to create the visual identity and branding for a number of traditionally-styled homes that were to be part of what was to be called: Gainsford Gardens.

​

As both words of the name begin with the letter “G”, an iconic “G” symbol lends itself to be the main part of the logo. The swirling, organic , and “friendly” shape is used in a creative way to visually represent garden growth and form.