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Billericay, Essex, CM12 0UQ

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Branding | Exterior Signage

Crown Group

Crown International Holdings Group is a  leading property group in Australia which needed help naming, branding and advertising a new commercial and residential site in Parramatta, Sydney. The names that were proposed were largely based on location, early Australian history and heritage with the final name selected being: "THE LENNOX" (after David Lennox, a bridge builder in 1788-1873). The logo and branding was developed by using the “X” as a strong visual element as part of the identity.​

"LIVING FOR TODAY" – is the strap-line we developed which encompassed the needs and requirements of both residential and commercial living. The branding was rolled out to include press advertising, website, stationery, exterior and interior signage.

Branding_Crown_1