Crown International Holdings Group is a  leading property group in Australia which needed help naming, branding and advertising a new commercial and residential site in Parramatta, Sydney. The names that were proposed were largely based on location, early Australian history and heritage with the final name selected being: "THE LENNOX" (after David Lennox, a bridge builder in 1788-1873). The logo and branding was developed by using the “X” as a strong visual element as part of the identity.​

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"LIVING FOR TODAY" – is the strap-line we developed which encompassed the needs and requirements of both residential and commercial living. The branding was rolled out to include press advertising, website, stationery, exterior and interior signage.