Branding | Digital
LAUNCHING A UNIQUE BRAND FOR 'RAILWEEK'
& YOUNG PERSONS RAIL
Young Rail Professionals (YRP) and its partner organisations were hosting a new annual event for the rail industry called Rail Week. Its purpose was to open it's doors to the rail industry to students in schools, colleges and universities to find out more about how YRP operates and for young people to be able to find out more about considering a career in rail.
For the event, YRP required a new logo and brand which was to be rolled out through different channels. A new website would showcase a range of events that people could engage with and be part of. Poster campaigns and advertising coverage in print media such as magazines and newspapers were required as well as email templates, Twitter and Facebook pages, Microsoft Word and Powerpoint templates.