Graphic Design | Advertising
FOOD FOR THOUGHT… THE MINI MENU &
A RUNNER-UP AWARD FOR ART DIRECTION
THE MINI MENU featured Mini's eye catching design whilst adhering to and working within its brand guidelines. The brochure was themed as a ‘food menu’ highlighting made to order customisable Mini cars. The brochure was part of a multi-channel drive to get customers interested on the new range of Mini’s.
The adverts were part of a separate brief which was set up as a competition to promote the new MINI Cabrio as a convertible car without the compromise. The three weather related concepts were simplistic and aimed to be humorous. The "SLIPPERY WHEN WET" poster won a RUNNER'S UP AWARD with the Australian Creative magazine.