Advertising | Direct Mail
CREATIVE DESIGN THAT CUTS THOUGH THE NOISE
Design for telecommunications and companies such as Vodafone and Virgin mobile are always a challenge within a hotly-contested marketplace. It is important that the creative is not just eye-catching but also cuts through the noise and reaches its target audience.
The "INDIVIDUALS WELCOME" magazine advert was a recruitment drive by Virgin Mobile to attract only the very best thinkers: candidates were asked to think themselves as FREE-THINKERS and different from the crowd. The individuals were to be happy to operate using their own intellect and not happy to follow – like "sheep".
The Vodafone ad was aimed at increasing customer loyalty by offering rewards by allowing Vodafone users to be able to download live music and stream it directly to their phones. It was a direct mail piece made to look like a VIP pass as it was only offered only to Vodafone customers.