INTEGRATED PRINT AND DIGITAL MARKETING TO REACH A BIGGER AUDIENCE
Mack Mazda & Mitsubishi and Waterhouse Cars (Volvo) are two independent car dealerships that sell new and used vehicles as well as offer car servicing to their customers.
Chimera Design has had the pleasure of help promote events, increase car sales and car servicing. To stand out in an extremely competitive car market, creative concepts and striking design gain more "cut-through" to resonate with the audience and potential customers. Customer loyalty cards and vouchers were produced to retain existing customers and appeal to potential new customers.
This was done in a multi-channel approach including in-store advertising to target existing customers and up-sell other business offerings, promotional items for events and trade shows, as well as digital and print advertising.